"to encourage entrepreneurs in the startup state of tech-based businesses in Wisconsin. The context links up-and-coming entrepreneurs with a statewide network of community resources, expert advice, high-quality education, management talent and possible sources of capital."
Phase 1 submittals are very limited in scope and word count. We are sharing our submittal below in the spirit of openness and to solicit feedback from our supports. Wish us luck!
Product/Service Description
Drones provide stunning imagery & video. TATTS, Inc offers drone
services with a unique twist; employing young adults on the autism spectrum.
Unemployment among this group is estimated to be >70% . TATTS employs them
to fly drones as a service & process the results into quality video &
3D data products. TATTS began in 2012 as a volunteer organization funded
through crowdsourcing and has served nearly 50 young adults. TATTS has proven
that those on the spectrum can maintain & pilot drones as well as process the
data into quality end products.
Customer Definition
TATTS will initially focus on the business-to-consumer (B2C) market in
southern Wisconsin with a particular emphasis on personal services (weddings
and parties). Secondary customers would
be in the agriculture, construction, and insurance markets. Drone enthusiasts have purchased
consumer-grade drones only to realize that flying is difficult and requires
safety procedures. In addition, the data
is large and difficult to manipulate.
With formal documented procedures and quality tools, TATTS resolves
these issues.
Market Description, Size and
Sales Strategy
The FAA released commercial use drone regulations in 2015 and they have
been a catalyst to the market. Industry advocate AUVSI estimates the economic
impact of the market to be $13B in the United States between 2015-2017 and an
additional $82B through 2025. TATTS will sell direct to consumers via the web
and wedding conferences and through a partner channel including DJs, public
relations firms, social service agencies, engineering firms and insurance
agents. Sales will emphasize our unique story, team skills, and product
quality.
Competition
Several commercial drone operators exist in Wisconsin but they tend to
be highly specialized. National
providers exist as well but our core market focus typically can’t bear the cost
to fly crews and equipment in. Drone
enthusiasts are also competitors but the market is already turning as they
realize the full lifecycle is not easy.
See our blog (here) for more information
on TATTS, Inc.
